What Is Marketing Automation?


“Source:- Sales force” The definition of marketing automation. Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers […]

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ACCENTURE AND QLIK: DATA SKILLS GAP IS COSTING INDIAN COMPANIES ₹33,216 CRORES IN LOST PRODUCTIVITY ANNUALLY


“Source:- Analytics Insight” A new report from Accenture and Qlik, titled  “The Human Impact of Data Literacy” and conducted on behalf of The Data Literacy Project, has revealed some interesting trends […]

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Chatbot or Human? Combine Both to Achieve Customer Service Success


“Source:- Tech News World & IBM” Companies across industries are shifting toward an automated approach to customer relations. With the help of chatbots, businesses can reduce their customer service costs by up […]

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The New Era of Account-Based Marketing


“Source:- Tech News World” Business-to-business marketing is evolving — and it’s not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see […]

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An Early Glance Into The Best Tech Trends: 2020 Edition


Source:- “Hacker noon & Blockgeeks” 10 years may seem like a long time, but it can feel like an entire lifetime in the world of technology. When CNN ran an article […]

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