Now “Track This” !! Mozilla introduces a way to fool advertisers

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“This site uses cookies ! Do You Want to Allow or Later? “

This might seem to be not a big deal for many. We see a lot of notifications after allowing them to use our cookies. And sometimes we receive ads based on our interests or browsing history. Though you might have convinced yourself that there’s nothing to worry about, there are people who shivered just by thinking “they are getting tracked all day.” And  we have a reason to worry as most of the websites use cookies to make a record of our language preferences, websites we visit, time spend on those websites, our searches, browsing habits, etc.

Its obvious like not everyone collects the data with a wrong intention. But the problem arises when some uses it user information without the consent, generally to provide ads or new launches. Hence, its quite unsafe to be tracked. Users need to have powerful control over what advertisers know about them.

Mozilla Came forward with a  Enhanced Tracking Protection, a default feature against third-party cookies in the Firefox Quantum browser. In addition to that, the team has now introduced a project called ‘Track THIS‘ to help people fool advertisers.

The way Track THIS tool actually works?

The new one, opens 100 tabs crafted in a manner to make user user choose a profile among many, to trick advertisers into thinking that a user is someone else. Users need to confirm that they are ready to open 100 tabs based on that profile.

This tool promises to work in such a way that advertisers’ trackers will struggle targeting ads to the users . This doesn’t stop users from seeing ads but Mozilla will make sure they are not personalized ads.

According to the official blog post, “Let’s be clear, though. This will show you ads for products you might not be interested in at all, so it’s really just throwing off brands who want to advertise to a very specific type of person. You’ll still be seeing ads. And eventually, if you just use the internet as you typically would day today, you’ll start seeing ads again that align more closely to your normal browsing habits. If you’d rather straight-up block third-party tracking cookies, go ahead and get Enhanced Tracking Protection in Firefox.”

Now, let’s understand the working of Track THIS step by step:

• First of all, you need to manage their tabs and save you work. Alternatively, you can even open a new tab or window to try Track THIS.
• The tool will automatically open 100 tabs and then ask you to choose a profile and trick advertisers into thinking that you are someone else.
• Then, you’ll have to confirm that you’re ready to open 100 tabs based on the selected profile.
• Lastly, you can close all the tabs and open up a new window. The effect of TRACK THIS will remain for few days but the ad trackers will then start serving ads on according to your normal browsing habits.

When Mozilla is finished experimenting, we will going to have a more secure browsing experience. Firefox browser with Enhanced Tracking Protection to block third-party tracking cookies by default.

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