Market Research-MyWebApp| Software Development Company| Website Development Company | SEO | Digital Marketing Company |
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Market Research
Market research with systematically gathering data
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Market Research
Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results usually summarized in Reports, which is usually used by the company owner to make more informed decisions about company strategies. Market research can help businesses run more efficiently and market more effectively.Client wants to know what the numbers mean to the business and what action should be taken to improve the most important metrics of the business. With our expert team, we provide the insights to answers your business questions to generate higher impact to achieve goals.
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Our Services
- Questionnaire/ Survey Design
- Survey Programming
- Telephonic Interviews
- Web and Email Surveys
- Data Analysis and Coding
- Verbatim Coding
- Visualization and Reporting
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Our Research process
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Our Tactics
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Primary Research
Primary data is first-hand information you gather yourself, or with the help of a market research firm. You control it. Primary market research is the most common type of a market research method and is also the most valuable type. It is a method that only answers specific questions and not irrelevant issues. This is original data that is collected by the researcher first hand.
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Secondary Research
Secondary data is pre-existing public information, such as the data shared in magazines and newspapers, government or industry reports. You can analyze the data in new ways, but the information is available to a large number of people.
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Competitive Intelligence
Competitive intelligence is the act of collecting and analyzing actionable information about competitors and the marketplace to form a business strategy. Its aim is to learn everything there is to know about the competitive environment outside your business to make the best possible decisions about how to run it. For any group, the ultimate goal of competitive intelligence is to help make better decisions and enhance organizational performance by discovering risks and opportunities before they become readily apparent.
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Market Intelligence
Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company analyses before making any investment decision. It refers to procedures, skills, applications, tools and practices used to support decision-making. Market Intelligence is important because it can help companies to identify new trends before competitors can do so.
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Business intelligence (BI)
BI (Business Intelligence) is a set of processes, architectures, and technologies that convert raw data into meaningful information that drives profitable business actions. It is a suite of software and services to transform data into actionable intelligence and knowledge. BI has a direct impact on organization’s strategic, tactical and operational business decisions. BI supports fact-based decision making using historical data rather than assumptions and gut feeling.
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Why to Choose It
- Market research identifies all the information that you need to decide whether to take action or not.
- It identifies opportunities in the marketplace.
- Guides your communication with current and potential customers.
- Through providing better decision, it helps to minimize the risk.
- You can get consumers’ reactions to a new product or service when it is still being developed.
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We Provide
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